Oldsmobile

Oldsmobile (or Olds + Mobile) was a brand of automobile founded by Ransom E. Olds, and was produced in the United States from 1897 to 2004. In its 107 years, it produced 35.2 million cars, including at least 14 million built at its Lansing factory. more...

When it was phased out, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Daimler and Peugeot. Two of Oldsmobile's models, mainly trucks, have now been given new life as Buicks, such as the Buick Terraza (formerly the Oldsmobile Silhouette) and the Buick Rainier (formerly the Oldsmobile Bravada).

History

Oldsmobiles were first manufactured by the Olds Motor Vehicle Company in Lansing, Michigan, a company founded by Ransom E. Olds in 1897. In 1901, Olds introduced the Curved Dash Olds which sold 425 cars, becoming the first high-volume car of the day. Olds became, for a few years, the top selling car company in the United States. Ransom Olds left the company in financial difficulties and formed REO Motor Car Company. The last Curved Dash Olds was made in 1907, and in 1908, General Motors purchased the company.

Oldsmobile Advances

After acquisition by General Motors, Oldsmobiles were marketed for their technical sophistication. In 1929, the marque launched the V-8 powered Viking designed to help bridge the price gap between Oldsmobile and Buick, however the Viking was discontinued in 1930. The list of "firsts" is quite extensive: the first to use chrome (1920), it was the first American car with an automatic transmission, "Hydramatic" Drive (1940). They were frequently early with other features, such as automatic headlight dimmers, and the 1950's panoramic windshields. Their "Rocket 88" theme hood ornament treatment, was also the reference name for their advanced over-head valve V-8 engines,from 1949 onward.

Oldsmobile introduced the first fully automatic transmission, "Hydromatic" in 1940. Their 1949 Rocket V8 engine was especially notable as the first mass-produced OHV V8.

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